Why are they called kiss-cut stickers?

The name comes from the cut: the laser cuts through the sticker but only touches the backing paper, like a light kiss, so the backing stays in one piece. See Kiss-cut Stickers.


Where the name kiss-cut comes from

When we make a kiss-cut sticker, the laser cuts through the finish, the material and the adhesive, but leaves the backing paper intact. It just touches the backing, like a quick, precise kiss, and that's where the name comes from.

Why it matters

Because the backing stays in one piece, the sticker is easy to peel off and easy to handle and hand out. The extra backing also supports detailed shapes.

A die-cut sticker is cut all the way through, backing included. Read more in Kiss-cut vs die-cut stickers and Die-cut, kiss-cut and through cut explained.

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